OS for human success
Your work, your life, your one OS
Every productivity tool starts with output.
We start somewhere else:
if humans succeed, productivity follows.
Here's how we'll make that happen.
Human success. That's the mission.
To us, human success is simple. It's being able to do it all, and still have something left for yourself. For the things that make you, you.
Today, that's harder than it should be. Energy leaks across every boundary of modern life. Between work and home. Between tasks and tools. Between what you're asked to deliver and what you need to stay whole. Billions of hours of human potential, lost to friction that nobody designed a solution for.
We're building that solution. An operating system that reclaims lost energy across work, home, and everything between, so that it can go where it matters. Toward creativity. Innovation. Connection. Toward the things only humans can do, and the life you actually want to live.
Hard days, lighter. Great days, better. Less time on the small frustrations. More time on what makes us human.
That's the mission. And we're just getting started.
The first thing we're solving?
The way we manage work and life today.
Every day, you split yourself across calendars, task lists, and a dozen apps that don't talk to each other. You carry the mental load of work and life as two separate systems, constantly context-switching between them. That's where the energy goes, and why we end up zoning out on the couch after work instead of taking up pottery.
1/4
of work time lost to distraction. The fastest-growing cause? Life. 1
55%
of people can’t switch off from work when they’re home. 2
13%
more output. The input? Happier people. 3
Sort builds your day around the energy you have today. Not yesterday. Not the version of you that optimistically planned six meetings and a gym session. Work, life, all of it, sorted around what you've actually got. It keeps reminders of things you want to get to — so that you actually get to them.
Launching 2026. Be first in line.
Built for your people. Signal for you.
What if you could actually see how your people are doing? Not from a quarterly survey. Not from the hard work of asking around. From a tool your team chose to use because it helps them. Real signal on company energy, every day. The company you always said you wanted to build, where people-first and high-performing aren't a trade-off. Where you finally have the infrastructure to make both true.
When your team uses Sort to manage their days, you start to see what's really happening. Where energy drops. What's clogging the week. Which ways of working are helping and which are quietly burning people out. Not because you asked. Because the tool they love using told you.
No surveys. No surveillance. Just the signal that a great leader has always wished they had.
Who's building this
Jessie has always worn the same hat, for different customers. In sales at Meltwater, it was the prospect. Launching new markets at Wolt, it was our restaurant partners, couriers and hungry people. As Head of People at Pleo, it was all about Pleo'ers. Every time, the same focus: understand your customer, remove their pain, and offer them something that delights. Give them more than expected. After 7 years at Pleo, she realised the tools she'd love to use didn't exist. So she's building them.
Calvin spent 4 years in People Tech at Pleo, designing and building the systems behind the culture. The infrastructure that holds everything together at scale. He saw first-hand how powerful the right tools can be when they're built around people. Joy is his chance to build that from the ground up.
They worked together at Pleo for 4 years, solving this from the inside. Joy is what happens when they decided to solve it for everyone.
The tension between people-first and high-performing isn't inevitable. It's a design problem. And we're building the tools to finally solve it.
What are you best at doing?
We're building Joy so you can do more of it.
get in touch
Joy is early and being built in the open. If you have thoughts, questions, or feedback, we'd love to hear from you.
hello@feeljoy.ai